Answer: No.
In the past, I've said that the thing I hate the most is a stupid animated Christmas card featuring "My Humps" by the Black Eyed Peas. Truly contempt worthy. However, I now hate something else more: that Heineken Light ad featuring "Don't Cha?" by the Pussycat Dolls. (I can't link directly to the video, but once you're on the website, click on "The Latest" tab, then on "The Ads", then on "TV Campaign.")
If the point of this commercial is to make me want to drink any light beer other than Heineken light, then Mission Accomplished. Yeah, I'd even take a Milwaukee's Best Light over it, cause that's keeping it real. There's only one reason you're drinking the Beast Light, and it is to get f'd up. In college, it was also this same rationale that led me to purchase Natural Ice over Natural Light: There is only one reason your buying Natural Light, and it isn't for the taste, so why not kick it up a notch to 5.9% ABV with Natty Ice?
By the way, while doing a quick search to make sure I correctly remembered the ABV of Natty Ice, I came across this valuable information on the A-B website:
* Currently being test marketed
* Natty UP is a robust lager with caffeine
* Caffeinated beer with real beer taste ... not sweet
* “Natty UP. party down”
Holy shit, they're making Natty with freaking caffeine in it now. This is so you can drink even more Natty, as clearly indicated by their Wayne's World-esque slogan. They should market Natty UP toward law students because this fills that niche of people who desperately need beer while studying for finals.
Also glad to see Anheuser-Busch fully embracing the "Natty" nickname as well.



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